Profiles

These are just some of the faces behind the Forum.

Mark L. Levinson

Mark Levinson

Mark L. Levinson is not only the author of The Why of Style column, but has been helping the Forum behind the scenes almost from the start. He has written advertising for Scitex, user manuals for Daisy Systems and Memco, and many other once-useful documents for now-forgotten software companies. He has picked up extra change as a translator, editor, newspaper columnist, and poet. Resume

Svi Ben-Elya

Svi founded the Forum to bring all parts of the technical writing community (independent contractors, TW companies, and in-house writers) together and learn what the real needs of local industry are and how to better meet those needs. This vision has led to more and better paying jobs for technical writers, and better documentation at lower cost for industry - a true win-win situation.

As both an in-house writer and direct contractor for over 20 years, Svi has developed a reputation for innovation and helping companies solve their documentation problems painlessly. Within the technical writing community, Svi's reputation for helping others has enabled him to gather the information from colleagues and competitors alike that is necessary to match companies with the writers and tech writing companies that best meet their needs. Resume

Maya Regev

Maya was first introduced to computers in the 1970's, when she was provided with discarded computer punch-cards which she used for drawing flowers and butterflies. Now the senior technical writer at Synel Ltd., she is responsible for all of the technical material provided with the company's products.  In addition, Maya maintains the Elephant Jobs section and coordinates refreshments for forum meetings.

After hours, Maya can be spotted at Haifa's best parks and playgrounds with her two children.

Eitan Reuveni איתן ראובני

איתן ראובני הינו מומחה בכיר לניהול בחברת "ניהול אפקטיבי בע"מ". לאיתן למעלה מ-20 שנות ניסיון בתפקידי ניהול בכירים בחברות מובילות בתעשיית ההייטק. בתפקידיו האחרונים היה סגן-נשיא לפיתוח וניהל עשרות אנשים. היה מעורב בתהליכי שינוי ושיפור פנים-ארגוניים רבים, הן כמנהל והן במסגרת חברת ייעוץ שהקים. בעל תואר ראשון במדעי המחשב, ותואר שני במנהל עסקים (בהצטיינות) - שניהם מאוניברסיטת תל-אביב

Sharon Mink

Sharon Mink, born in Brooklyn, New York, made aliya with her husband David, nearly 25 years ago. After 25 year time working in biological laboratories on and around the Technion Campus, Sharon decided to give up research in molecular biology to be able to spend more time writing – she chose to start a new career as a technical writer.

Mumpy

Mumpy (an alias) is one of Israel's most humorous technical writers. Given a free hand and a caricaturist she would probably turn otherwise boring manuals into best selling comic books.

Gail Ellis

Gail has worked in high tech so long she can remember when computers filled entire rooms, and the pre-Internet dark ages when technical writers didn't have online dictionaries, tutorials, interest groups, email lists, book reviews and salary surveys to help them earn their daily bread. In her spare time she reads, coaches other writers on the fine art of applying bum-glue to the seat of their chairs, spins (yarn not bicycles), paints (yarn, not pictures), knits, gardens, practices yoga and cares for stray animals.


Anne Picus

From the start, Anne was very active in promoting the Forum among technical writers in and around the Karmiel area. When the Forum began Anne was a subcontractor looking for more work. Since then she has become fully independent with a solid client base.

Jonathan Plutchok

Jonathan Plutchok

Jonathan Plutchok, a rehabilitated attorney, was a well-known financial writer and marketing communicator in the US before discovering the glamorous world of Israeli marcom and technical writing about 16 years ago. Within the technical writing community Jonathan is known for his predilection toward collecting useful little utilities and Web sites.

Joshua Eliason

Joshua joined the Forum in its infancy and has been an almost regular participant ever since. Joshua lives in the area and has been tech writing in Raanana for longer than he cares to remember, with the occasional foray into the broader freelancing world. When he's not at work, you can catch him cycling the beautiful hills in our area or flying kites.

Mike Lee

Living on Kibbutz Hazorea, Mike made a career change to technical writing just before the first meeting of the Forum. Last summer it was Mike who organized the Forum picnic for TWs and their families at the Hazorea swimming pool intends to turn it into an annual event. Although he tends to undersell himself, he has proved himself on many occasions as an excellent translator and formatter. Currently working as a subcontractor, he is one of the best prospects for an existing team looking to take on an additional writer. Mike holds a B.A. in General History and African Studies, and an M.A. in African Studies, from the Hebrew University of Jerusalem.

Dr. Carolyn Tal

Dr. Carolyn Tal

In December 2005, Dr. Tal took on the task of writing summaries for the Forum meetings. Although most of her professional time is spent coaching and consulting, Carolyn does do some academic and marketing writing as a sideline because she simply enjoys it.

Bila Sher

Bila is a freelance technical writer and translator. After years of subcontracting the Forum helped Bila find her first direct contract with an agricultural engineer who needed her services to document many of the large local and international hothouse projects that he sets up. Resume

Larry Rosenfeld

Larry Rosenfeld

Larry has been active in and supportive of the Forum almost since its inception. Since 2002 Larry has been the General Manager at In Other Words, the largest technical writing company in Northern Israel and has been associated with In Other Words since its beginning back in 1981. In his spare time, Larry runs the Karmiel Folk Klub.

 

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    Columns on Elephant

    Translatable but Debatable

    Each month, Mark L. Levinson presents one hard-to-translate Hebrew word at a time for discussion.

    Of Mice and Keyboard Shortcuts

    Michael Cohen will teach us practical shortcuts that save us time and make our lives easier.

    The Why of Style

    Mark L. Levinson examines the big and little factors that make writing effective.

    Broken Bell Education in Israel

    David Siegel looks at the problems in education in Israel and discusses what can be done.

    Jonathan's Tool Bar & Grill

    Jonathan Plutchok identifies free or inexpensive utilities or plug-ins that save time, increase productivity, improve your computing environment, perform a task you otherwise couldn't do... or is just too much fun to ignore. This column has grown into its own blog at http://jonathanstoolbar.blogspot.com where you can find new issues every week.

    It's in The Script

    Paul Schnall teaches us about the power of FrameScript and how to use it.

    Do it Yourself

    Did you ever wonder what was inside a PC, laptop, or other microcomputer system? Michael Cohen teaches us what's inside and how to configure and build our own.

    Coaching for Success

    Dr. Tal discusses the principles of professional coaching, focusing on resiliency.

    Hunters and Gatherers

    Eric Gluch looks at modern marketing.

    Moving to Chelm

    Esther Shira Stepansky takes us on a humorous adventure in the modern day land of Chelm as we look at some of the challenges of making aliyah and finding work in Israel. Making aliyah is supposed to be the fulfillment of my of your Jewish identity, so why does Israel make it so difficult?

    Why am I a Tech Writer?

    By Michael Altman

    Life as a Tech Writer

    By Mumpy

    Building Bridges (in Hebrew)

    Dr. Zaidel discusses another aspect of mediation within the framework of Israel's court-approved Alternative Dispute Resolution (ADR) process.

    Don't Forget

    Hezy Asher teaches us how to improve our memory.

    World of Podcasting

    Tom Johnson's podcast episodes, provide tips on recording presentations, and other podcasting related news and events.

    Effective Management ניהול אפקטיבי

    By Eitan Reuveni

    Scribblin' With Steph

    By Stephanie Freid

    Life in Northern Israel

    By multiple authors

    Life on the Southern Front of Israel

    By Israel Ivri

    Event Summaries

    Summaries of events held by Elephant and other organizations throughout the Israeli technical/marcom community.