Starting An Indexing Business, Part 2: Marketing
/It’s time to learn about how to get clients.
Read MoreIsrael's organization of technical/marcom writers and copy editors
Shoshana Hurwitz writes about a profession that seems to be little-known in Israel: indexing. For more information on Shoshana and how she ended up becoming a professional indexer, check out About Shoshana Hurwitz.
It’s time to learn about how to get clients.
Read MoreHi, everyone! For my last two columns, I would like to talk about how one goes about starting an indexing business. I believe that the skills needed to become a good indexer are partly innate and partly acquired. My indexing teacher, the great Kari Kells, says in the introduction to her Basic Indexing Tutorial that on her first day of an indexing class she took in library school, she knew she had found the perfect career as her teacher described the way she had always automatically sorted her photos by category, and Kari nodding and smiling as she recalled her own automatic sorting of M&Ms by color, and music by genre, then alphabetical,then chronological, etc. (Anyone out there nodding and smiling at this?)
Read MoreSite for Israel's professional tech writing and marcom community. Originally based in what has become Israel's 2nd largest R&D center (Yokneam), Elephant brings together technical and marcom writers from all over Israel. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.
Using the wrong technical writer is like using a wrench to open a door, it works, but a door knob is better and cheaper. Elephant was started to help match writers and copy editors with companies where their skills match company needs.