According to Hillel Porath of Gavoah Marketing, "attracting clients is probably one of the hardest aspects in running a small business". For many of us, he is right. With his permission I've uploaded a copy of his 11 page list of recommendations that I think is worth reading. Click here to download...
Site for Israel's professional tech writing and marcom community. Originally based in what has become Israel's 2nd largest R&D center (Yokneam), Elephant brings together technical and marcom writers from all over Israel. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.
Using the wrong technical writer is like using a wrench to open a door, it works, but a door knob is better and cheaper. Elephant was started to help match writers and copy editors with companies where their skills match company needs.
