Blogging as a Marketing Tool

Miriam Schwab of illuminea gave a detailed workshop on Blogging as a Marketing Tool to well over 30 professionals who came from all over Israel. Miriam took us from what is a blog and a bit of history, to briefly how to set them up and why a company would want to do it. Many of the participants were independant consultants interested in learning how to provide blogging services to their clients and many were in-house technical/marcom writers and marketing executives of larger companies who wanted to know how they could make use of blogging at their companies.