Israel's organization of technical/marcom writers and copy editors
In English a word like “meticulous” does double duty, describing both the person who is strict about details and the work that gets done that way. But it isn’t passive, so when applied to the work, it doesn’t point back to the creator of the meticulousness as strongly as mookpad does. Mookpad is more like “meticulized.”
Read MoreA khavaya is an experience, so khavayati translates logically to “experiential” — an uncomfortable construction, certainly too unattractive for use in advertising. It wears its suffix like a borrowed pair of shoes.
Read MoreAlthough its meaning and its deterioration mirror the Hebrew word m’chonen, the word “seminal” has another problem, because although the Latin word semen carries the meaning of “seed” in the botanical sense, not everyone sees “seminal” that way. Ms. Brigitte, a blogger, writes: “it implies that the origin of a work is male, regardless of who wrote it.”
Read MoreFor the most part, English-language dictionaries consider that delusional means “having false or unrealistic beliefs or opinions,” as Dictionary.com puts it. But below the fold, a set of “Examples from the Web” includes more than one sentence mentioning “delusional ideas” — ideas that are delusions, not ideas that have delusions. So if a psychiatrist has delusional patients, it’s a good guess that the patients are imagining things; but on the other hand, just maybe the psychiatrist is imagining patients.
Read MoreEhud Barak went on record calling Herzog shakool, m’nuseh, and akhra’i. The Jerusalem Post renders it “ balanced, experienced and responsible.” Ynet says “level-headed, experienced and responsible.” JPUpdates.com says “steady, experienced and responsible.” Haaretz, which of course really likes Herzog, says “sage, experienced and responsible.” Arutz Sheva...
Read MoreThe Targemni website gives “exciting, sensational” as its definition. Morfix, on the other hand, says “inflaming, inciteful.”
Read MoreSite for Israel's professional tech writing and marcom community. Originally based in what has become Israel's 2nd largest R&D center (Yokneam), Elephant brings together technical and marcom writers from all over Israel. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.
Using the wrong technical writer is like using a wrench to open a door, it works, but a door knob is better and cheaper. Elephant was started to help match writers and copy editors with companies where their skills match company needs.
