Israel's organization of technical/marcom writers and copy editors
Of my print dictionaries, only Oxford (by Ya’acov Levy) acknowledges the show-biz meaning of keta, calling it a performer’s “number.” Viewing life as a cabaret, we may ask when someone behaves strangely “What is his keta?” — that is to say, his item on the program. His routine, his gag, his schtick, his spot, his bit, his piece, his act, his stunt, his stuff, his trick.
Read MoreThe expression asa l’veito (עשה לביתו) — literally, “provided for his household” — has a respectable origin in the book of Genesis, where Jacob says to Laban: “the Lord hath blessed thee since my coming: and now when shall I provide for mine own house also?” But as Ruvik Rosenthal notes in his blog, modern Hebrew uses the expression “particularly in connection with public servants who make the move into profitable private business.
Read MoreSite for Israel's professional tech writing and marcom community. Originally based in what has become Israel's 2nd largest R&D center (Yokneam), Elephant brings together technical and marcom writers from all over Israel. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.
Using the wrong technical writer is like using a wrench to open a door, it works, but a door knob is better and cheaper. Elephant was started to help match writers and copy editors with companies where their skills match company needs.
